seen. - great gets seen. the rest is noise.


for the launch, the expansion, and the capital raise that has to work: the director-level creatives behind the world's most awarded campaigns - on your brand, not in the pitch.

no juniors. no theater. no 6-month timelines.

the lions aren't a metaphor.

count them below

the bench

a bench most agencies can't field.

23
director-level creatives
41
cannes lions between them
14
cities, four continents
300+
years of senior craft
the roster

picked by hand. proven together.

every creative on this bench has shipped with our founders before - we know who's brilliant at what, and who's fast with whom. that's how we cast teams that click in week one, not month three: director-level people with creative boots on the ground in 14 cities on four continents, matched to your brief and your market.

polina zabrodskaya

creative director · brand ideas
15 cannes lions · 12 eurobest · 10 one show · 7 d&ad · 7 clio · 4 adce · 3 epica · 3 lia · 2 nyf · webby · 172 in total
17 yrs · london, milan, russia

the most awarded person you will ever brief. give her the problem everyone else has called impossible.

senior creative on global and regional work for visa · heineken · p&g · bacardi · 3m · sberbank

cast her for brands seeking bold creative thinking that captures attention, drives conversation, and earns cultural relevance.

luis tauffer

creative director · global launches
14 cannes lions · one show · clio · lia · eurobest · effie · epica · golden drum · 150+ in total
28 yrs · brazil, europe, russia, middle east

has launched into four regions and never once confused "global" with "translated."

senior creative on global work for p&g · coca-cola · pepsico · visa · mercedes-benz · audi · sony · bayer · dhl

cast him for brands that need one idea strong enough to connect every touchpoint, from culture to commerce, across channels, technologies, and global markets.

fernando muto brevilieri

creative director · film & digital craft
5 cannes lions · 3 webby awards · d&ad · clio · one show · eurobest · 70+ in total
17 yrs · north america, brazil, russia

most creatives are a film person or a digital person. he has lions for one and webbys for the other.

senior creative on global work for visa · at&t · p&g · pepsico · nissan · bacardi · 3m · td bank

cast him for briefs that expect more than great creative. Big ideas, cultural intelligence, and exceptional craft, refined through work with some of the world's most iconic brands.

mihai coliban

creative director · brand platforms
d&ad · one show · clio · eurobest · epica · new york festivals · effie · 51 in total
22 yrs · uk, europe, cis markets

a blue-chip automotive brain: he makes engineering-led brands sound like they have a pulse.

senior creative on brand work for audi · coca-cola · mercedes-benz · visa · p&g · pepsico · unilever · vodafone · bacardi

cast him for brands that need a strong strategic idea translated into a distinctive, beautifully crafted brand world across channels, markets and cultures.

svetlana popova

creative developer · copy, strategy & branding
3 cannes lions · effie · iabc toronto ovation · nac canada · adcr · red apple · white square · 50+ in total
19 yrs · integrated campaigns, creative strategy, copywriting, branding

one person, three roles: the line, the brand voice, and the system that keeps both honest.

senior creative on integrated work for unilever · ikea · visa · renault · loblaws · mts · wrigley

cast her for PR-first and culturally driven campaigns that desire earned relevance, strong 360 thinking and sharp brand storytelling.

this is five of twenty-three. the rest are matched per brief - book the 20-min call and we'll show you the exact people for yours.

the method

human idea. ai speed.

the split is simple and non-negotiable: the thinking is human - director-level humans. the grind runs at machine speed. you get the judgment of the best rooms in advertising, at a pace those rooms never imagined.

human, always

the part that decides

  • the idea. where it comes from hasn't changed.
  • the strategy. what to say, to whom, and why now.
  • the judgment. knowing which of a hundred options is the one.
ai accelerates

the part that used to be slow

  • exploration. a hundred directions by thursday, not three by easter.
  • production. variants, formats, versions - at once.
  • the build. from chosen idea to shipped asset, fast.
how to work with us

we don't do everything. we do the moments that matter.

the launch, the expansion, and the capital raise - three moments, six scoped ways to meet them. every one priced and staffed senior before anything starts. most clients enter through the war room: one week is enough to know.

01

the war room.

5 consecutive days · the front door
for: the question before any of them

one senior strategist and one creative director, embedded for a week on the one question your company keeps circling. ends with the decision memo - the recommendation, the reasoning, the creative direction it implies, and the 90-day consequence map. delivered live, defended in the room.

the decision memo·one clear decision·one week, not one quarter
→ the fee is credited against any engagement that starts within 30 days.
02

the positioning sprint.

3 weeks · the founder's buy
for: the capital raise

the category-of-one story, settled. interrogation, platform, expression - what you are and what you refuse to be, written into a positioning platform every market, every hire and every deck can carry. your team walks out able to tell the story without us.

positioning platform·message architecture·narrative deck·manifesto·one campaign-able brand idea
03

the launch sprint.

3–5 weeks · the cmo's buy
for: the launch

one launch taken all the way. 8–10 directions matured to 3, senior judgment on every one. the kit lands two weeks before launch - and your team keeps every file, every system, everything.

launch narrative·campaign platform + key visual·hero asset direction·full channel kit
04

the expansion sprint.

4–6 weeks · two tracks, one offer
for: the expansion

brand expansion or market expansion - new market, new product, new audience. one narrative architecture that flexes without fragmenting. the alternative is a local agency per market, and a brand in pieces within a year.

evolved identity system·verbal identity per market·guidelines·template kit·rollout plan
05

the bridge.

monthly · rolls month to month
for: after any of them, while you hire

senior creative direction while your marketing organization takes shape - a named creative director, weekly cadence, every brand output reviewed and elevated. honest expiry built in: it runs until your hires start, not a day longer than it earns.

named cd + strategy support·weekly direction·campaign ideation on tap·we help interview the hire
06

the content system.

2-week build + monthly · attaches after any sprint
for: keeping the idea alive, everywhere

human idea, ai speed - productized. the campaign idea distilled into a content platform, the pipeline configured around your stack, then a monthly cycle: one senior-authored idea wave, ai-accelerated variants, and every asset through the senior judgment gate.

two-week build·monthly idea waves·volume with coherence, every market·performance loop
the casting

you don't get assigned a team. you cast one.

we propose director-level people matched to your brief - real portfolios, real names. you choose on fit, craft and cost. try it:

this took four seconds. the real version takes a few days - and the team you pick is the team that does the work. it's never handed down. we don't have juniors to hand it to.

the terms

you'll always see the number before anything starts.

01

fixed price, fixed team

you're buying a senior team for an outcome - not hours. no meter, no scope drift, no surprise overages.

02

an honest anchor

pilot projects from $45k. brand and launch engagements typically $90k–$250k. a network agency quotes roughly double - and staffs it with juniors.

03

small on purpose

the bench takes a limited number of briefs at a time. that's the point of it - it's the only way everyone on your work is senior.

seen. leadership

led by people who ran the rooms you're trying to hire.

four senior leaders from bbdo, saatchi, mccann, leo burnett and the client side - now on your brand directly.

jb

julia bogdanovich

co-founder & president
15 yrs ceo, bbdo group agency
coca-cola · mercedes · visa · google
linkedin
hc

helena chen

co-founder & vp client success
co-founded a bbdo network agency
ferrari · bmw · ikea · gucci group
north america · middle east · cis
linkedin
mt

matthew tucker

co-founder & vp strategy
20+ yrs mccann · bbdo · y&r
then google, performance & digital
danone · pepsico · mars · gillette
linkedin
mg

marat gafur

co-founder & coo
30 yrs client-side, 20+ markets
led a 250-person team
bat · campari · 2 startups built
linkedin

when it has to be great,
send it here.

tell us what you're working on. a senior partner reads every brief - and you'll get a named team and a fixed number before you commit a thing.

send us your brief

rather talk it through first? book a 20-min call - same senior people, same no-obligation.